Lionel Sosa is an independent marketing consultant, and founder of Sosa, Bromley, Aguilar & Associates, which became the largest Hispanic advertising agency in the U.S. He is an acknowledged expert in Hispanic consumer and voter behavior. Sosa was named “One of the 25 Most Influential Hispanics in America” by Time Magazine in 2005 and is a member of the Texas Business Hall of Fame. He is the author of Think and Grow Rich, a Latino Choice published in 2006 by Random House, and The Americano Dream: How Latinos Can Achieve Success in Business and in Life, published in 1998 by Dutton and co-author of El Vaquero Real—the Original American Cowboy published by Bright Sky Press in 2008.

Lionel has been a media consultant for Presidents Ronald Reagan, presidential campaigns and has represented some of America’s most prestigious corporations, including Coca Cola, Procter and Gamble, Burger King, Anheuser-Busch, Inc., American Airlines, Sprint, Dr Pepper, Bacardi Rum and Western Union. Lionel is Executive Producer and Director of the new television series Children of the Revolución, which premiered on KLRN and chronicles the oral histories of the descendants of the Mexican families who fled Mexico to escape the revolution of 1920.

Currently, Sosa serves on the Board of Directors of, the largest bilingual online community in the country and has served on the Board of Regents of the Texas A&M University System, the Board of Trustees for the University of the Incarnate Word, the Boards of Sesame Workshop, Creators of Sesame Street, ACT (American College Testing) and the Public Broadcasting System. He chaired both the United Way of San Antonio and the San Antonio Symphony and was Executive Director for the grassroots foundation Mexicans and Americans Thinking Together.